119: How Authenticity and Truth Revitalizes Your Content Marketing with John McGinn

John is the co-founder and Chief Creative Officer of South, which is a content marketing association, award-winning agency that specializes in building evergreen content funnels that help organizations and entrepreneurs tell their stories online.

One Thing He Does Every Day To Make Money

He motivates his team. He believes his staff needs to be motivated and recognized for doing great work. Having a happy team that enjoys doing their work is the one thing that adds the most value to his company.

What Has The Greatest Potential For Growth

He’s excited to see how this massive farming of data is going to affect the relevance of content people are creating. The different ways data is created on a second by second basis is bound to create some very unique opportunities. Ultimately we need to prepare for to identify what works and doesn’t work in our content strategies.

Favorite Software or App

Slack, the team communication tool

Favorite Artist

John likes the new wave rock band Human Resources from Charleston, SC.

Favorite Book

Anything by Malcolm Gladwell

Interview Links

You can reach John at South.io, on Twitter @BuiltbySouth and @McGinnCo, and on LinkedIn @JohnSMcGinn.

 

118: How Virtual Assistants Can Transform Your Business (and Personal Life, Too!) with Bryan Miles

Bryan is the CEO and co-founder of Miles Advisory Group, or Miles AG. Miles AG is the parent company to eaHELP, which is a leading provider of virtual assistant services and MAG Bookkeeping, which provides virtual bookkeeping services.

One Thing He Does Every Day To Make Money

He has his assistant manage his email. This is a no-brainer for him, because it’s a real time saver that allows him to focus on the high payoff activities in his business.

What Has The Greatest Potential For Growth

Virtual assistants working in high-end project management. According to Scott, “They can manage a project better than a lot of project management professionals I’ve met.”

Favorite Software or App

Basecamp, the project management app

Favorite Song or Lyric

Scott loves anything by Explosions in the Sky and Amos Lee. Amos did a song with the Zac Brown Band that he loves, called “The Day That I Die.

Favorite Book

Sam Walton’s “Made in America” and Arkadi Kuhlmann’s The Orange Code

Interview Links

You can connect with Bryan on Twitter @BryanMiles. He’s also starting to use Periscope, so stay tuned for his live streams! You can also check out his blog BryanMiles.me. If you need a virtual assistant, visit eaHELP.com.

 

117: Be Different in Business! How to Create Distinction with Expert Scott McKain

Scott is the bestselling author of Create Distinction. He’s a member of the Professional Speakers Hall of Fame. He’s spoken on the White House lawn with the President in the audience. He was the bad guy in a Werner Herzog film that Roger Ebert called one of the fifty greatest in the history of cinema. He’s had a successful business for over three decades. He has clients like Apple, Cisco, BMW, SAP, and hundreds more.

“I discovered that there were four cornerstones of distinction. And distinct organizations and individuals tended to follow that particular path one through four, and clarity was number one. You’ve got to be crystal clear about who you are and what your advantages are. You can’t differentiate what you can’t define. If I can’t define what makes me distinctive in the marketplace, why wouldn’t a customer look some place else?”

One Thing He Does Every Day To Make Money

He writes, from blog posts or a few pages in his next book, to slides for his next program. He blocks out time every day to try to be creative.

What Has The Greatest Potential For Growth

For communication, Scott believes the magic is in the mix. Finding ways to have a good mix of how you’re putting your message out there is the best approach for any communicator. Nothing beats a fantastic product, but it’s the sum of the many avenues of communicating your story that will move people in your direction.

Favorite Software or App

Easilydo, a time-saving productivity app

Favorite Song or Lyric

To get pumped up before giving a speech, Scott likes to listen to “Small Town” by John Mellencamp.

Favorite Book

Geoff Colvin’s “Humans are Underrated” and Larry Winget’s “Shut Up, Stop Whining, and Get a Life”

Interview Links

You can reach Scott at ScottMcKain.com and CreateDistinction.com. Scott also has a special offer to the Peak Marketer Family, visit ScottMcKain.com/PeakMarketer to access the Distinction Institute, a highly interactive learning program on what it takes to create distinction, available to for FREE for seven days! Thanks, Scott!

116: How To Make Your Crowdfunding Campaign STAND OUT with Crowdfunding Expert, Greg Jacobs.

Greg has been marketing online since 2007. He has a knack for spotting trends, rolling up his sleeves, and figuring out profitable strategies that maximize potential. From Adsense, to eBay, to mobile apps, to Amazon, Greg is now focused on crowdfunding. He is one of the world’s most in demand crowdfunding advisors and has recently come off a campaign that has raised $500,000. Greg’s mission is to prove that crowdfunding is not just for investors, but is actually within reach for the everyday entrepreneur.

 

“If you can get a viable product and you get it on the platform, in this case Indiegogo, Kickstarter, or GoFundMe, the platforms can literally drive you million dollars of traffic just for being there, just like Amazon or eBay. If you get it on the platform, the platform can take care of the rest.”

One Thing He Does Every Day To Make Money

He sends emails.

What Has The Greatest Potential For Growth

Greg is excited about people being able to teach others their skillset to make money, because it provides true value to their clients.

Favorite Software or App

He’s a mega fan of Uber. The service has replaced the need for him to have a car while he’s in the U.S.

Favorite Song or Lyric

While he is an old Deadhead, Greg enjoys all kinds of music, from rap to classical. He has the entire collection of Philip Glass, the only kind of music he can listen to without getting distracted while working.

Favorite Book

Carlos Castaneda’s “Journey to Ixtlan

Interview Links

Text Peak Marketer to 33444 to get on Greg’s email list and learn about his upcoming crowdfunding coaching and training courses, called “Incredible Dream Machines.”

 

115: What To Do When Your Business Gets “Stuck” with Stephanie O’Brien

Stephanie is the founder of Moved By Purpose, which helps entrepreneurs and want-to-be entrepreneurs get unstuck in moving in the direction of meaning, empowerment, growth, and success. You can also hear her regularly at the Moved By Purpose Podcast.

One Thing She Does Every Day To Make Money

She makes sure she doesn’t stay in her comfort zone and always pushes forward by doing new things.

What Has The Greatest Potential For Growth

Now more than ever, technology has made it easier to start a business and to get your message out there.

Favorite Software or App

Google Drive

Favorite Song

Stephanie’s victory song is “Roar” by Katy Perry.

Favorite Book

Dan Miller’s “48 Days to the Work You Love” and Greg McKeown’s “Essentialism

Interview Links

You can connect with Stephanie at Movedbypurpose.net, on Facebook @Movedbypurpose, and on Twitter @Movedbypurpose.

 

114: Why Your PR Isn’t Working with Publicize Founder Conrad Egusa

Conrad is the founder and CEO of Publicize. He’s a global mentor at 500 startups and he’s a guest contributor to publications such as TechCrunch. He’s been featured in publications including The Financial Times, Bloomberg, TechCrunch, Venturebeat, and he’s founded an angel investor-backed startup in Silicon Valley.

One Thing He Does Every Day To Make Money

As the CEO of his company, he prioritizes developing his management team and recruiting as much as possible.

What Has The Greatest Potential For Growth

Companies publishing guest articles on leading sites

Favorite Software or App

Mailchimp, the email marketing software, and Highrise, the contact management tool

Favorite Song or Lyric

Conrad appreciates Bertrand Russell’s poem “What I Have Lived For,” the prologue to his autobiography

Favorite Books

Zero to One” by Peter Thiel, “The Hard Thing About Hard Things” by Ben Horowitz, and “Crossing the Chasm” by Geoffrey A. Moore

Interview Links

You can reach Conrad at Conrad@publicize.co and on LinkedIn here.

Conrad Egusa is the Founder & CEO of Publicize, a Global Mentor at 500 Startups, and he is a guest contributor to publications such as TechCrunch. He has been featured in publications including The Financial Times, Bloomberg, and TechCrunch. Conrad earlier was a writer for the tech publication VentureBeat, and had founded an angel-investor backed startup in Silicon Valley.

113: How Your Brain is KILLING Your Business and How to Fix It with Dana Wilde

Dana is the bestselling author of Train Your Brain and she’s the CEO of The Mind Aware, where she works with entrepreneurs, sales professionals, and corporate leaders to create positive mindset that opens the pathway for life-changing results and success. You can hear Dana on The Mind Aware Show, which is a syndicated radio program where she interviews celebrity experts on positive mindset and cutting edge marketing strategies for entrepreneurs.

 

“Negative thinking restricts your pathways in your brain, your creative pathways, so when I start getting that good feeling, fired up feeling, now different stuff is on my radar, my pathways are open, I get better creative ideas.”

One Thing She Does Every Day To Make Money

She trains her brain, paying attention to her thoughts and making sure they are positive.

What Has The Greatest Potential For Growth

“Whatever you decide it is, it is. So, whatever you’re excited about and whatever you want to do, that’s the direction to go, because that’s the new trend. We’re making it all up as we go along, that’s the truth.”

Favorite Software or App
Dana is a self-professed app junkie. She uses Unroll.me for managing her inbox, RescueTime to increase her productivity, Grammarly to perfect her writing, and GQueues for task management.
Favorite Song

She can’t get enough of Pharrell Williams’ “Happy.”

Favorite Book

Ask and It Is Given” by Esther Hicks and “Secrets of the Millionaire Mind” by T. Harv Eker

Interview Links

DanaWilde.biz


for entrepreneurs.

112: Profit-Cranking Blogging Tips with Zac Johnson

Zac is an entrepreneur with nearly 20 years of experience in the world of online marketing. He has been helping folks for a long time and actually his sharing tactics and his strategies over at his websites Zacjohnson.com and Blogging.org.

One Thing He Does Every Day To Make Money

He checks his email. He’s worked long and hard to establish and grow his personal brand, and because of this others regularly seek Zac out. As long as he’s checking his email, new opportunities and exciting business deals will be coming his way.

What Has The Greatest Potential For Growth

“No matter what, people are going online to search for something new every day. While you might think that blogging has been around forever, people are starting up every day, going online, wanting to know how to start a blog. Same holds true for anything else you could possibly think of. So if you can become the source of that information, show people how to do it, and make it easy for them, and then actually provide case studies and results of people that walked through that process, that is simply the best way to get your message out there, and get people talking about it.”

Favorite Software or App

Being in the blogging space since 1995, WordPress changed everything for Zac’s business by making website and blog creation so much simpler than the days of churning out HTML.

Favorite Song or Lyric

The entrepreneurial anthem is “Everyday I’m Hustlin’” by Rick Ross.

Favorite Book

Spencer Johnson’s “Who Moved My Cheese?

BONUS: How He Would Restart His Business In 30 Days With Just A Laptop And $1,000 In Seed Money

Zac would begin by creating a website, and if he was branding himself as an expert he would pick back up Zacjohnson.com. In whatever industry he were to pursue, he would begin by interviewing every industry expert through email, asking them specific questions that will help others in the industry, and then build content around this information to put on his site. He would develop an email list and create a call to action on his website, offering his audience exclusive advice from those industry insiders. He would also attend a conference and physically interview influential attendees, package up this content, build a membership course, launch an ebook, and sell them.

Interview Links

You can reach Zac at Zacjohnson.com and Blogging.org. You can also check out his Rise of the Entrepreneur podcast here!

111: Grow Fast Like a Cheetah with Dr. Colby Jubenville

Colby is the author of Zebras and Cheetahs, which teaches others how to look different, run faster, and stay agile in order to survive the business jungle. He’s also the principal of Red Herring Innovation and Design, which is an integrated agency that helps brands expand their reach and their impact.

“I think the key take away for that person that’s thinking about becoming an entrepreneur, for that person that is an entrepreneur that’s looking to focus on one of those three things: of creating, selling, or becoming more, to me, it’s about really getting intentional about what you really want to become.”

One Thing He Does Every Day To Make Money

He has a dedicated system he uses composed of high-value activities: three tasks a day, five a week, and sixty a month, all done with dominant focus.

What Has The Greatest Potential For Growth

Colby believes that before you focus on your messaging, you need to have a firm establishment of what your brand is, “Brand is a promise that’s delivered in experience. If you want to position your brand and your company, answer two very simple questions: what’s the promise, and how do you deliver it?”

Favorite Software or App

His Intuit credit card processor. What’s better than seeing the cash roll in?

Favorite Song

He once loved Darius Rucker, but Colby met the artist and found him to be rude (shame on you, Darius!) Instead, Colby’s going to go with “American Pie” by Don McLean.

Favorite Book

Joe Calloway’s “Be the Best at What Matters Most

Interview Links

You can find Colby on Twitter @DrJubenville and on Facebook @DrJubenville. Learn more about his agency at Redherringinc.com.

 

 

 

110: Remove Those Pesky Money Blocks with Lucky Bitch Denise Duffield-Thomas

Denise is the money mindset mentor for the new wave of online female entrepreneurs. Her bestselling books, which are Lucky Bitch and Get Rich, Lucky Bitch, give a fresh and funny roadmap to create an outrageously successful life and business. Denise helps women release their fear of money, set premium prices for their services, and take back control over their finances.

“Even if people go back and think about their income over the last couple of years, and you’ll see patterns, we all think, well next year I’m going to quadruple my income, but if you look at the last couple of years, you’ve really kind of had your own self-imposed glass ceiling. And the awareness will help you get out of that.”

 

One Thing She Does Every Day To Make Money

She gets in front of her audience. She’s very active on social media, and is on Periscope regularly. She finds that being there to support and answering questions for her audience creates a loyal tribe. Denise’s philosophy is “my face is my fortune.”

What Has The Greatest Potential For Growth

Denise believes in becoming more consistent, refining your messaging, and getting over the idea that you have competitors. She is also excited about how connected we all are in the world, and how this interconnectivity takes away all excuses for not finding your audience.

Favorite Technology

Her iPhone, because it allows her to do everything she wants and needs to do.

Favorite Song or Lyric

I Should Be So Lucky” by Kylie Minogue

Favorite Book

Claude Bristol’s “The Magic of Believing” and Gay Hendricks’ “The Big Leap

Interview Links

Luckybitch.com