Hey, it’s me, Bill Guthrie, and I’m glad you stopped by to see who the heck is behind PeakMarketer. This site, and the name “peak marketer” is something I’ve carried around for years…before I achieved even a touch of online success. I just kept saying to myself, “One day I will be a ‘peak marketer.’”
PeakMarketer is proof that if you believe in an idea enough, and focus on what you truly want to achieve, you can make it happen!
I’ve been with the same beautiful and brilliant woman for over 20 years (married for over 16 of them), and we have two crazy-gorgeous-creative-hiliarious little girls. I’m blessed I get to be so active in their lives.
How I Got Here
“Life isn’t about finding yourself. Life is about creating yourself.” George Bernard Shaw
Every step I’ve taken has lead me here…and I’m not sentimental, at least not intentionally. I’m serious. From my first job at the age of 16 to my last W-2 when I was 38, all my natural talents and interests, and those I acquired along the journey culminated to make me a PeakMarketer.
I’ve sold over $30 million in products and services. I’ve sold face-to-face, over the phone, via webinar, email, sales letter, direct mail, video, and even door to door.
I’ve been down to less than $100 in the bank on many occasions. I’ve avoided foreclosure and bankruptcy by the skin of my teeth. And I’ve pocketed over $40,000 in just a few short hours.
The life of sales and marketing is bumpy, and anyone who’s been doing it long enough has their fair share of bruises, war stories, and those “lottery-winning” moments too.
My Bosses Loved-Hated Me
Every boss I ever had ended up pissed off at me. I couldn’t keep my mouth shut. I always had ideas for improving systems and processes. The status quo bored me. My entrepreneurial mind saw inefficiencies, and I wasn’t afraid to voice my thoughts.
Sometimes the boss told me to shut up and keep my opinions to myself. Sometimes they patronized me, especially when I was younger. And sometimes they listened to me. I wasn’t always right, and now that I’m self-employed, I can appreciate the hesitation to adopt new things quickly.
All the while, I had a growing need to strike out on my own. I was tired of asking permission. I was tired of others deciding how much (or how little) money I would make. I was tired of fluctuating commission payouts, business travel, and meetings (oh man, all the meetings…).
The Irony of PeakMarketer
My first online product was a small collection of interviews. In all, I sold 7 copies. After my expenses, I cleared less than $15. But it was $15 that came from the internet, came from something I had created. I was hooked…but I abandoned the interview model.
So it’s with an acknowledgement of the irony that I am back in the interview game. But this time, I’m not selling access…I’m giving as much content away for free that I possibly can. (I’m excited you’re here to benefit from it all!)
Yes, I have more connections today than I did 5 years ago. Many of the people I will interview I know personally, or have done business with. But there are many more that I don’t know, and I won’t stop till I’ve interviewed all the world’s Peakest Marketers!